Chad Kassis

Chad Kassis is an Integrated Marketing and Communications Professional. He is skilled in Creative Brand Marketing, Marketing Strategy and Social Media.

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PROFILE Chad Kassis is a strategic marketing professional that is goal focused and solution oriented with over 11 years of experience in managing the marketing communications process in a highly competitive work environment.  Skilled in Integrated Marketing Communications, Creative Brand Marketing and Social Media Marketing. Experienced in managing the client-agency relationship.  Possesses strong Marketing Planning and Management experience, corporate events and exhibitions management and product launch planning and strategies. AWARDS Superbrands Award, 2009 MRM Business Award, 2008 SPECIALITIES Integrated Marketing Communications, Brand Marketing, Marketing Planning, Social Media Marketing, Corporate events and exhibitions, Product launches, Marketing and Advertising.  In my free time you can find me volunteering, reading, traveling, trekking, running marathons and fingers crossed climbing Everest...  

Senior Marketing Manager at Union Properties PJSC

October 2008 - May 2012 | Dubai, UAE

DESCRIPTION Developed and implemented the annual Marketing Communications plans and strategies for B2B and B2C segments. Responsible for corporate and product branding, brand development and positioning. Product introduction and launch process in determined geographical areas. Managed client-agency relationship (advertising, public relations and digital communications). Oversaw events and exhibitions planning in local, regional and international markets. In-charge of on-line and off-line advertising revenues. Provided counsel on product strategy and planning (pricing, product development and roadmap). Responsible for lead generation and Search Engine Marketing. Managed the development of the corporate, subsidiaries, projects’ websites and marketing collaterals. Managed marketing research. Partnered with the sales team to help devise a sales strategy for each product. Direct sales support through promotions, incentives, etc. (End user and distribution channels) and communication with key customers. Planned and controlled the annual marketing budget. ACHIEVEMENTS Won the “Superbrands’’ award in 2009 for being one of the most powerful brands in UAE. Achieved 320% pre-bookings for the high-end brand Green Community MotorCity, total sales amounted to C$ 146 million. Helped grow the customer base by over 160% that generated revenue of C$ 790 million in 2007. Increased media coverage by an excess of 712% with an advertorial value close to C$ 1.32 million. Conceived and implemented strategic marketing and communications plans that gained the company significant traction in the market averaging 22% market share, an increase of 120%. Developed communication plans that increased brand awareness by 42%.

Marketing Manager at Union Properties PJSC

April 2003 - October 2008 | Dubai, UAE

DESCRIPTION Responsible for the implementation of the marketing communications plan (local, regional and international). Managed the annual marketing budgets (corporate, products). Overlooked the market research and market intelligence initiatives (Corporate, products, subsidiaries) Maintained the corporate identity making sure the marketing guidelines are being consistently followed. Assisted in the development of the brand architecture of various products within the company. Assisted in the management of corporate events, exhibitions, road shows and product launches. ACHIEVEMENTS Won the prestigious MRM Business Award in 2008. An award follows stringent assessment criteria focusing on the factors that lead to outstanding business performance in areas of Marketing, Business and Finance Management. The model incorporates local requirements and a number of criteria with international standards. Achieved 100% unit sales of brand UPTOWN Mirdiff generating revenue of C$ 91.55 million.

Marketing Manager at Madar Media and Communication

February 1999 - March 2003 | Beirut, Lebanon

DESCRIPTION Assisted in the preparation of the annual Marketing Plans. Planned the marketing efforts in the Levant (Lebanon, Syria and Jordan) and GCC (Cooperation Council for the Arab States of the Gulf) markets, in line with the company’s strategic objectives. Set up and monitored the distribution channels. Managed all major client relationships through building trust, being close to their needs, and delivering high standard of service. ACHIEVEMENTS Set up of sales and marketing units in various regional branches. Achieved an increase in ad sales of more than 300% generating revenue of C$ 100,000.

University of Toronto

2013 – 2013

Certificate

Concentration: Digital Marketing Management

University of Cambridge

2008 – 2008

Higher Professional Level Certificate

Concentration: Strategic Marketing

Notre Dame University

1995 – 2000

Bachelor's degree

Concentration: Business Administration and Management

Activities: Courses in Banking, Finance and Marketing

Marketing, Advertising, Branding, Education, Arts, Reading, Technology, Human Rights, Volunteering, Music, Mountaineering, Trekking, Snowboarding, Cycling, Bodybuilding, Nutrition, Traveling